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Strategic Management , Sixth Edition
Charles W. L. Hill, University of Washington
Gareth R. Jones, Texas A&M University
Exploring the Web
Chapter 9: Corporate Strategy: Horizontal Integration, Vertical Integration, and Strategic Outsourcing


Visit Motorola's web site (http://www.motorola.com/), and review its various business activities. Using this information, answer the following questions:
  1. To what extent is Motorola vertically integrated?

  2. Does vertical integration help Motorola establish a competitive advantage, or does it put the company at a competitive disadvantage?

General Task:
Search the Web for an example of a company that has pursued a strategic outsourcing strategy. Describe that strategy, and assess whether the strategy has increased the profitability of the company?


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