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Strategic Management , Sixth Edition
Charles W. L. Hill, University of Washington
Gareth R. Jones, Texas A&M University
Exploring the Web
Chapter 8: Strategy in the Global Environment


IBM stands for International Business Machines. Using the significant resources located at IBM's corporate web site (http://www.ibm.com/), including annual reports and company history, explain what the "International" means in IBM. Specifically, how many countries is IBM active in? How does IBM create value by expanding into foreign markets? What entry mode does IBM adopt in most markets? Can you find any exceptions to this? How would you characterize IBM's strategy for competing in the global marketplace? Is IBM pursuing a transnational, global, international, or multidomestic strategy?

General Task:
Search the Web for a company site where there is a good description of that company's international operations. On the basis of this information, try to establish how the company enters foreign markets and what overall strategy it is pursuing (global, international, multidomestic, transnational).


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