IBM stands for International Business Machines. Using the significant resources
located at IBM's corporate web site (
http://www.ibm.com/), including annual reports and company history, explain what the "International" means in IBM. Specifically, how many countries is IBM active in? How does
IBM create value by expanding into foreign markets? What entry mode does
IBM adopt in most markets? Can you find any exceptions to this? How would you characterize IBM's strategy for competing in the global marketplace? Is IBM pursuing a transnational,
global, international, or multidomestic strategy?
General Task:
Search the Web for a company site where there is a good description of that company's international operations. On the basis of this information, try to establish
how the company enters foreign markets and what overall strategy it is pursuing
(global, international, multidomestic, transnational).