Visit the web site of Kodak (
http://www.kodak.com/), and search it to find out what Kodak is doing in the area of digital photography.
Use this information to answer the following questions:
- What percentage of Kodak's sales come from digital photography products, as opposed to traditional
photographic products?
- How is this likely to change over the next decade?
- Where is digital photography on the S-curve? Where is traditional photography? What are the implications of this
comparison for Kodak?
- Identify Kodak's competitors in (a) its traditional film business and (b) the digital photography business.
What are the implications of the change in the set of competitors confronting
Kodak?
- How does the switch from traditional to digital photography change the economics of the photography business?
- Do you think that Kodak is pursuing the correct strategies to deal with digital
substitution? What do you think is the long- term outlook for Kodak's business if it continues pursuing its current strategies? Do you think the company should
make some changes? If so, what?
General Task:
Search the Web for information that allows you to assess the current state
of competition in the market for hand-held computers such as those produced by Palm, Handspring, and Compaq. Use that
information to perform an analysis of the market in the United States. Answer
the following questions:
- What is the leading standard for operating systems in this market?
- How did this standard emerge to become the market leader?
- How secure is this standard? Could it be supplanted by another standard over
the next few years?