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Textbook Site for:
Strategic Management , Sixth Edition
Charles W. L. Hill, University of Washington
Gareth R. Jones, Texas A&M University
Exploring the Web
Chapter 6: Competitive Strategy and the Industry Environment


Go to (http://www.walmart.com) Click on "About Wal-Mart," and then click on "Timeline." Study the events in Wal-Mart's timeline, and from them outline the way Wal-Mart's competitive strategy in the retailing industry has developed over time.

General Task:
Search the Web for a company that has recently changed its competitive strategy in some way. What precipitated the change in its strategy? What were the strategy changes the company made?


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