Enter the web sites of three luxury car makers such as Lexus (http://www.lexususa.com/), BMW (http://www.bmw.com/), and Cadillac (http://www.cadillac.com, www.gm.com/), all of which compete in the same strategic group. Scan the sites to determine the key features of each company's business-level strategy. In what ways are their strategies similar and different? Which of these companies do you think has a competitive advantage over the others? How could these companies use game theory in deciding how to compete?

General Task:
Search the Web for a company pursuing a low-cost strategy, a differentiation strategy, or both. What product, market, or distinctive competency choices has it made to pursue this strategy? How successful has it been in its industry using this strategy?