Visit the web site of Johnson and Johnson (http://www.jnj.com/). Read through the material contained on the site, paying particular attention to the features on company history, Johnson & Johnson's credo, innovations, and company news.

On the basis of the information contained here, answer the following questions:

1. Do you think that Johnson & Johnson has a distinctive competence?
2. What is the nature of this competence? How does it help the company to attain a competitive advantage?
3. What are the resources and capabilities that underlie this competence? Where do these resources and capabilities come from?
4. How imitable is Johnson & Johnson's distinctive competence?

General Task:
Search the Web for a company site that goes into depth about the history, products, and competitive position of that company. On the basis of the information you collect, answer the following questions:

1. Does the company have a distinctive competence?
2. What is the nature of this competence? How does it help the company to attain a competitive advantage?
3. What are the resources and capabilities that underlie this competence? Where do these resources and capabilities come from?
4. How imitable is the company's distinctive competence?