Visit the web sites of the Boeing Corporation (
http://www .boeing.com/) and Airbus Industrie (
http://www.airbus .com/). Go to the news features of both sites, and read through the press releases
issued by both companies. Also look at the annual reports and company profile
(or history features) contained on both sites. With this material as your guide:
- Use Porter's five forces model to analyze the nature of competition in the global commercial
jet aircraft market.
- Assess the likely outlook for competition over the next ten years in this market. Try to establish whether new entry into this industry is likely,
whether demand will grow or shrink, how powerful buyers are likely to become,
and what the implications of all this are for the nature of competition ten
years out.
General Task:
Search the Web for information that allows you to assess the current state
of competition in the market for personal computers. Use that information
to perform an analysis of the structure of the market in the United States.
(Hint: Try visiting the web sites of personal computer companies. Also visit CNET.com, (
http://www.cnet.com/) a leading source of information for buyers, sellers and suppliers of technology.