Organization change is any substantive modification to
some part of the organization. Change may be prompted by forces internal or
external to the organization. In general, planned change is preferable to
reactive change.
Managing the change process is very important. The Lewin
model provides a general perspective on the steps involved in change, although
a comprehensive model is usually more effective. People tend to resist change
because of uncertainty, threatened self-interests, different perceptions,
and feelings of loss. Participation, education and communication, facilitation,
and force-field analysis are methods for overcoming this resistance.
Many different change techniques or interventions are
used. The most common ones involve changing organizational structure and design,
technology, and people. There are several specific areas of change within
each of these broad categories. Business process change is a more massive
and comprehensive change. Organization development is concerned with changing
attitudes, perceptions, behaviors, and expectations. Its effective use relies
on an important set of assumptions. There are conflicting opinions about the
effectiveness of several OD techniques.
The innovation process has six steps: development, application,
launch, growth, maturity, and decline. Basic categories of innovation include
radical, incremental, technical, managerial, product, and process innovations.
Despite the importance of innovation, many organizations fail to innovate
because they lack the required creative individuals or are committed to too
many other creative activities, fail to recognize opportunities, or resist
the change that innovation requires. Organizations can use a variety of tools
to overcome these problems, including the reward system, organizational culture,
and intrapreneurship.