Ethics are an individuals personal beliefs about
what constitutes right and wrong behavior. Important areas of ethical concern
for managers are how the organization treats its employees, how employees
treat the organization, and how the organization and its employees treat other
economic agents. The ethical context of organizations consists of each managers
individual ethics and messages sent by organizational practices. Organizations
use leadership, culture, training, codes, and guidelines to help them manage
ethical behavior.
In recent years a variety of new ethical issues have begun
to emerge. One of these is ethical leadership and its key role in shaping
ethical norms and the culture of the organization. Another involves corporate
governance and focuses on the need for the board of directors to maintain
appropriate oversight of senior management. And, third, ethical issues in
information technology relate to issues such as individual privacy and the
potential abuse of an organizations information technology resources
by individuals.
Social responsibility is the set of obligations an organization
has to protect and enhance the society in which it functions. Organizations
may be considered responsible to their stakeholders, to the natural environment,
and to the general social welfare. Even so, organizations present strong arguments
both for and against social responsibility. The approach an organization adopts
toward social responsibility falls along a continuum of lesser to greater
commitment: the obstructionist stance, the defensive stance, the accommodative
stance, and the proactive stance.
Government influences organizations through regulation,
which is the establishment of laws and rules that dictate what businesses
can and cannot do in prescribed areas. Organizations, in turn, rely on personal
contacts, lobbying, political action committees, and favors to influence the
government.
Organizations use three types of activities to formally
manage social responsibility: legal compliance, ethical compliance, and philanthropic
giving. Leadership, culture, and allowing for whistle blowing are informal
means of managing social responsibility. Organizations should evaluate the
effectiveness of their socially responsible practices as they would any other
strategy.