Environmental factors play a major role in determining
an organizations success or failure. Managers should strive to maintain
the proper alignment between their organization and its environments. All
organizations have both external and internal environments.
The external environment is composed of general and task
environment layers. The general environment is composed of the nonspecific
elements of the organizations surroundings that might affect its activities.
It consists of five dimensions: economic, technological, sociocultural, political-legal,
and international. The effects of these dimensions on the organization are
broad and gradual. The task environment consists of specific dimensions of
the organizations surroundings that are very likely to influence the
organization. It also consists of five elements: competitors, customers, suppliers,
strategic partners, and regulators. Because these dimensions are associated
with specific organizations in the environment, their effects are likely to
be more direct and immediate.
The internal environment consists of the organizations
owners, board of directors, employees, physical environment, and culture.
Owners are those who have claims on the property rights of the organization.
The board of directors, elected by stockholders, is responsible for overseeing
a firms top managers. Individual employees and the labor unions they
sometimes join are other important parts of the internal environment. The
physical environment, yet another part of the internal environment, varies
greatly across organizations.
Organization culture is the set of values, beliefs, behaviors,
customs, and attitudes that helps the members of the organization understand
what it stands for, how it does things, and what it considers important. Organization
culture is an important environmental concern for managers. Managers must
understand that culture is an important determinant of how well their organization
will perform. Culture can be determined and managed in a number of different
ways.
Organizations and their environments affect each other
in several ways. Environmental influences on the organization can occur through
uncertainty, competitive forces, and turbulence. Organizations, in turn, use
information management; strategic response; mergers, acquisitions, and alliances;
organization design and flexibility; direct influence; and social responsibility
to adapt to their environments.
One important indicator of how well an organization deals
with its environments is its level of effectiveness. Organizational effectiveness
requires that the organization do a good job of acquiring resources, managing
them properly, achieving its goals, and satisfying its constituencies. Because
of the complexities associated with meeting these requirements, however, experts
may disagree as to the effectiveness of any given organization at any given
point in time.