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Management , Eighth Edition
Ricky W. Griffin, Texas A&M University
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Chapter 8: Managing Strategy and Strategic Planning


  1. More information about the use of SWOT analysis can be found at a site provided by MindTools [http://www.mindtools.com/].

  2. For more on the developers of the BCG Matrix, the Boston Consulting Group [http://www.bcg.com], check out their Web site.

  3. Thunderbird University [http://www.t-bird.edu/] is an Arizona-based private university specializing in graduate-level global business education. Their Web site describes their course offerings and approach to global business training.




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