THE NATURE OF ENTREPRENEURSHIP

• THE ROLE OF ENTREPRENEURSHIP IN SOCIETY
• Job Creation
• Innovation
• Importance to Big Business

STRATEGY FOR ENTREPRENEURIAL ORGANIZATIONS

• Choosing an Industry
• Emphasizing Distinctive Competencies
• Writing a Business Plan
• Entrepreneurship and International Management

STRUCTURE OF ENTREPRENEURIAL ORGANIZATIONS

• Starting the New Business
• Financing the New Business
• Sources of Management Advice
• Franchising

THE PERFORMANCE OF ENTREPRENEURIAL ORGANIZATIONS

• Trends in Small-Business Start-ups
• Reasons for Failure
• Reasons for Success