THE NATURE OF STRATEGIC MANAGEMENT

• The Components of Strategy
• Types of Strategic Alternatives
• Strategy Formulation and Implementation

USING SWOT ANALYSIS TO FORMULATE STRATEGY

• Evaluating an Organizations Strengths
• Evaluating an Organizations Weaknesses
• Evaluating an Organizations Opportunities and Threats

FORMULATING BUSINESS-LEVEL STRATEGIES

• Porters Generic Strategies
• The Miles and Snow Typology
• Strategies Based on the Product Life Cycle

IMPLEMENTING BUSINESS-LEVEL STRATEGIES

• Implementing Porters Generic Strategies
• Implementing Miles and Snows Strategies

FORMULATING CORPORATE-LEVEL STRATEGIES

• Single-Product Strategy
• Related Diversification
• Unrelated Diversification

IMPLEMENTING CORPORATE-LEVEL STRATEGIES

• Becoming a Diversified Firm
• Managing Diversification

INTERNATIONAL AND GLOBAL STRATEGIES

• Developing International and Global Strategies
• Strategic Alternatives for International Business