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Management , Eighth Edition
Ricky W. Griffin, Texas A&M University
Chapter Objectives
Chapter 13: MANAGING ORGANIZATION CHANGE AND INNOVATION

  1. Describe the nature of organization change, including forces for change and planned versus reactive change.

  2. Discuss the steps in organization change and how to manage resistance to change.

  3. Identify and describe major areas of organization change and discuss the assumptions, techniques, and effectiveness of organization development.

  4. Describe the innovation process, forms of innovation, the failure to innovate, and how organizations can promote innovation.



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