Discuss the components of strategy, types of strategic alternatives, and the distinction between strategy formulation and strategy implementation.

Describe how to use SWOT analysis in formulating strategy.

Identify and describe various alternative approaches to business-level strategy formulation.

Describe how business-level strategies are implemented.

Identify and describe various alternative approaches to corporate-level strategy formulation.

Describe how corporate-level strategies are implemented.

Discuss international and global strategies.