Access the Web sites of Procter and Gamble [http://www.pg.com/] and Nike [http://www.nikebiz.com/], two companies mentioned in Chapter 7. Then answer the following questions:

1. Can you determine the goals of each organization based on the information available at its Web site? If so, what are the goals?
   
   
2. What evidence of planning is available at each organization's Web site?
   
   

Internet Exercise
The chapter 7 opening incident describes the difficulties of planning in the fashion industry, with rapid, unpredictable, and constant product and consumer changes. How does this affect long-range planning? Access Coach Leather Goods' [http://www.coach.com/] Web site and read its mission statement. Then explore the rest of the site to find information to answer these questions:

1. How would you evaluate Coach's mission statement? Is it written so as to increase effectiveness? Why or why not? Suggest improvements.
   
   
2. Consider Coach's mission statement from the perspective of various groups of stakeholders (for example, employees, consumers, and local communities). Describe the positive and negative aspects of the mission from each of the groups' viewpoints.
   
   
3. Based on what you find at the Web site, does Coach seem to be living up to its mission statement? Explain.
   
   

Explore Further
Compare Coach's planning with that of Wilson's-The Leather Experts [http://www.wilsonsleather.com/], one of Coach's leading competitors. View Wilson's 2002 annual report. How are Wilson's goals different from those of Coach? Why do you think these differences exist?