Microsoft and Disney are two corporations that are highly effective, competitive, and profitable. Both firms are run by strong leaders and managers-Bill Gates of Microsoft [http://www.microsoft.com/] and Michael Eisner of Disney [http://disney.go.com/].

Access these two companies' Web sites by clicking on their names above. After viewing the online information, answer these questions:

1. What evidence can you find of the various management activities in the Web sites of these companies?
   
   
2. Can you identify levels and areas of management in the information provided in these companies' Web sites?
   
   

Internet Exercise
The opening incident in Chapter 1 focuses on recent managerial activities at Marriott [http://marriott.com/]-the largest lodging firm in the world. Since 2001, the hotel industry has suffered from a worldwide drop in tourism, but Marriott is taking some innovative measures to improve performance.

View the firm's Web site. Examine the company and all of its activities and operations, then answer the following questions:

1. What can you determine about the extent of Marriott's operations? What do they provide, where, and to whom?
   
   
2. What areas of management can you identify from its Web site?
   
   
3. How does this information relate to that presented in the text?
   
   

Explore Further
Examine the Web site of Marriott competitor Starwood Hotels and Resorts [http://www.starwood.com/]. Compare their operations and activities, including their management style, products, and operations. Starwood Hotels has remained competitive in the challenging lodging industry by appealing to the luxury end of the market. How has this decision impacted the firm's management style, products, and operations?