The Nature of Entrepreneurship

The Role of Entrepreneurship in Society

Job Creation
Innovation
Importance to Large Businesses

Strategy for Entrepreneurial Organizations

Choosing an Industry
Emphasizing Distinctive Competencies
Writing a Business Plan
Entrepreneurship and International Management

Structure of Entrepreneurial Organizations

Starting the New Business
Financing the New Business
Sources of Management Advice
Franchising

The Performance of Entrepreneurial Organizations

Trends in New Business Start-Ups
Reasons for Failure
Reasons for Success