The Nature of Strategic Management

The Components of Strategy
Types of Strategic Alternatives
Strategy Formulation and Implementation

Using SWOT Analysis to Formulate Strategy

Evaluating an Organization's Strengths
Evaluating an Organization's Weaknesses
Evaluating an Organization's Opportunities and Threats

Formulating Business-Level Strategies

Porter's Generic Strategies
The Miles and Snow Typology
Strategies Based on the Product Life Cycle

Implementing Business-Level Strategies

Implementing Porter's Generic Strategies
Implementing Miles and Snow's Strategies

Formulating Corporate-Level Strategies

Single-Product Strategy
Related Diversification
Unrelated Diversification

Implementing Corporate-Level Strategies

Becoming a Diversified Firm
Managing Diversification