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Management
, Seventh Edition
Ricky W. Griffin, Texas A&M University
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| | Learning Objectives
Chapter 8 Managing Strategy and Strategic Planning
- Discuss the components of strategy, types of strategic alternatives, and the distinction between strategy formulation and strategy implementation.
- Describe how to use SWOT analysis in formulating strategy.
- Identify and describe various alternative approaches to business-level strategy formulation.
- Describe how business-level strategies are implemented.
- Identify and describe various alternative approaches to corporate-level strategy formulation.
- Describe how corporate-level strategies are implemented.
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