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Management
, Seventh Edition
Ricky W. Griffin, Texas A&M University
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Chapter 5 The Global Environment
- Describe the nature of international business, including its meaning, recent trends, managing globalization, and competing in a global environment.
- Discuss the structure of the global economy and how it affects international management.
- Identify and discuss the environmental challenges inherent in international management.
- Describe the basic issues involved in competing in a global economy, including organization size and the management challenges in a global economy.
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