Case 3: Jeremy Decides to Sell His Home Himself

Jeremy Jorgensen of Salt Lake City, Utah, is concerned about the costs involved in selling his home. He has decided to sell his house himself rather than pay a broker to do it.

1. What challenges will Jeremy encounter, if any, when selling his own home?


2. How would you advise Jeremy if he asked you whether he should sell the house himself or list with a broker? Explain your answer.


3. Would Jeremy really save money by selling his home himself if he considers his time as part of his costs? Why or why not?


4. Can you suggest any ways that Jeremy could reduce the selling costs without doing the selling himself? Explain.


   

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