Dibb/Simkin Marketing 4e: Chapter Links



	Chapter Links Use these links to learn more about the companies highlighted in the chapter opening vignettes, Marketing Insight boxes, and end-of-chapter cases. 1 \| 2 \| 3 \| 4 \| 5 \| 6 \| 7 \| 8 \| 9 \| 10 Chapter 1 An Overview of the Marketing Concept Back to top Opening Vignette: Little Chef Marketing Insight 1.1: Charities Turn to Marketing: Promoting the Children’s Society Marketing Insight 1.2: Banks Enter the Relationship Marketing Era ABN Amro HSBC Lloyds TSB Group Case 1.1: Sweden’s IKEA Marches On Case 1.2: Marketing: Concepts and Strategies Responds to Market Feedback Chapter 2 The Marketing Environment Back to top Opening Vignette: European Union Marketing Insight 2.1: Food Retailers Tackle the Regulators BSE Tesco Safeway Sainsbury’s Genetically Modified Foods (web site with opinions on the topic) Marketing Insight 2.2: Social Awareness: BMW Recycling the Consumer European Recovery and Recycling Association Schweppes Coca-Cola Heineken Loreal Tetra Pak BMW Case 2.1: The Race against Regulation Benson and Hedges British American Tobacco Action on Smoking and Health Case 2.2: Ericsson Sights Global Markets Chapter 3 Marketing in International Markets Back to top Opening Vignette: Pepsico, Frito-Lay Marketing Insight 3.1: The Logic of Global Business: An Interview with ABB’S Percy Barnevik Marketing Insight 3.2: A Cross- Cultural Comparison of Colour and International Branding Case 3.1: Porsche AG: The International Tradition Continues Case 3.2 Carrefour’s International Strategy Chapter 4 Consumer Buying Behavior Back to top Opening Vignette: Mothercare Marketing Insight 4.1: Car Buyers Shun Speed and Sex The Automobile Association Marketing Insight 4.2: Cellnet Targets "U" Case 4.1 IKEA: Stylish Furnishing at Affordable Prices Case 4.2: European White Goods Manufacturers Tune in to Customer Expectations Electrolux Whirlpool Europe BV Bosch-Siemens Chapter 5 Organisational Markets and Business-to-Business Buying Behaviour Back to top Opening Vignette: Courtaulds Textiles Marketing Insight 5.1: Asea Brown Boveri Group: Combining Global Orientation and Local Flexibility Marketing Insight 5.2: The Academy Expands to Meet New Customer Needs Forte Case 5.1: In the Black and Leading Nynas Case 5.2: Selling a White Powder: No Easy Matter ICI DuPont Kemira Kerr McGee Kronos SCM Chapter 6 Marketing Research and Information Systems Back to top Opening Vignette: Dimplex, Panasonic, Pivco Marketing Insight 6.1: Why Products Fail: A Marketing Research Gap Marketing Insight 6.2: "Mystery Shopper" Research Programmes: Pros and Cons Rover Cars ESOMAR Case 6.1: Technology Comes to Marketing Research AGB Case 6.2: Focus Group Interviewing: In- Depth Views From Group Discussions Chapter 7 Segmenting Markets, Targeting and Positioning Back to top Opening Vignette Ford Chrysler General Motors Honda Nissan Toyota The Case for Electric Vehicles Ford’s hybrid electric vehicle site Marketing Insight 7.1: Home Search Turns to Lifestyles Targeting CACI Marketing Insight 7.2: Digging for Industrial Segments: The JCB Experience JCB Case 7.1: Ethnic Marketing or Racial Stereotyping? Coca Cola Nabisco Proctor & Gamble Vauxhall Astra Case 7.2: No Longer Just the Mini-Van or an Espace: The MPV Market Comes of Age Land Rover Toyota Daewoo Nissan Ford Renault Chapter 8 Product Decisions Back to top Opening Vignette: Courtaulds Textiles Marketing Insight 8.1: Quitting the Habit: Developing Nicotine Replacement Products Novartis SKB-Smithkline Beecham P&U Pharmacia UpJohn Marketing Insight 8.2: Gillette’s Products: A Global Success Story Gillette Case 8.1 Heineken’s Portfolio of Brands Heineken Anheuser-Bush Carlsberg Case 8.2: Disney Expands Its Product Mix Disney Chapter 9 Branding and Packaging Back to top Opening Vignette: Nestle Marketing Insight 9.1: Who Thought of That Name? Intrebrand Newell & Sorrell Marketing Insight 9.2: Tetra Pak’s Designers Reflect the Ageing Population Sainsbury Tesco Case 9.1: KP Heads For Market Leadership Case 9.2: 3D and Environmentally Friendly Packaging Design Coca Cola BMW Chapter 10 Developing and Managing Products Back to top Opening Vignette: The changing face of the consumer Marketing Insight 10.1:Customer Service—Becoming Part of the Product? Walt Disney MGM Showcase Cinemas Daewoo Marketing Insight 10.2: E-Banking Modifies the Current Account HSBC Barclays Royal Bank of Scotland Lloyds TSB Group NatWest Case 10.1: New Product Development and the Concept Car GM VW Toyota Motor Industry Research Assocation Case 10.2: Sellotape or Mustard? Increasing Market Penetration Sellotape Colman’s Coming soon: Chapter 11 The Marketing of Services Chapter 12 Marketing Channels Chapter 13 Wholesalers, Distributors and Physical Distribution Chapter 14 Retailing Chapter 15 Promotion: An Overview Chapter 16 Advertising, Public Relations and Sponsorship Chapter 17 Personal Selling, Sales Promotion, Direct Mail, the Internet and Direct Marketing Chapter 18 Pricing Concepts Chapter 19 Setting Prices Chapter 20 Modifying the Marketing Mix for Various Markets Chapter 21 Marketing Strategy Chapter 22 Marketing Planning and Forecasting Sales Potential Chapter 23 Implementing Strategies, Internal Marketing Relationships and Measuring Performance Chapter 24 Marketing Ethics and Social Responsibility