Glossary
Chapter 24: Marketing Ethics and Social ResponsibilityJump to a chapter's terms: 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24
- Accommodation strategy
- A business's decision to take responsibility for its actions when it is encouraged by special interest groups or threatened by government intervention. p. 774
- Codes of ethics
- Formalised rules and standards that describe what the company expects of its employees. p. 766
- Defence strategy
- A business's decision to try to minimise or avoid additional obligations linked to a problem or problems. p. 773
- Ethical formalism
- A rule oriented philosophy that focuses on the intentions associated with a particular behaviour and on the rights of the individual. p. 758
- Ethical issue
- An identifiable problem, situation or opportunity requiring an individual or organisation to choose from among several actions that must be evaluated as right or wrong, ethical or unethical. p. 761
- Green marketing
- The specific development, pricing, promotion and distribution of products that do not harm the environment. p. 772
- Green movement
- A movement of consumers committed to increasing environmental awareness and bringing about changes in production, marketing and consumption. p. 772
- Marketing ethics
- Moral principles that define right and wrong behaviour in marketing. p. 757
- Moral philosophies
- Principles or rules that individuals use to decide what is right or wrong. p. 758
- Opportunity
- A favourable set of conditions that limit barriers or provide rewards. p. 761
- Organisational, or corporate, culture
- A set of values, beliefs, goals, norms and rituals that members or employees of an organisation share. p. 760
- Proactive strategy
- A business's decision to assume responsibility for its actions and respond to accusations made against it without outside pressure or the threat of government intervention. p. 776
- Reaction strategy
- A business's decision to allow a condition or potential problem to go unresolved until the public learns about it. p. 773
- Significant others
- Superiors, peers and subordinates in an organisation who influence the ethical decision-making process. p. 760
- Social responsibility
- An organisation's obligation to maximise its positive impact and minimise its negative impact on society. p. 766
- Utilitarianism
- A moral philosophy concerned with maximising the greatest good for the greatest number of people. p. 758