Opening Vignette: "The Body Shop: A Company That Supports Social Causes and Consumer Rights"

1. The Consumer Movement
   1. Role of Consumer Activists and Organizations
      1. Consumer Organizations
      2. Consumer Boycotts
   2. The Role of Government
      1. Legislation
      2. Regulation
   3. The Role of Business Organizations
2. The History of the Consumer Movement in the United States
   1. Four Periods of Consumerism
      1. First Period of Consumerism
      2. Second Period of Consumerism
      3. Third Period of Consumerism
      4. Decline of Consumerism in the 1980s
      5. The Fourth Period of Consumerism: Rebirth in the 1990s and 2000s
3. History of the Consumer Movement Abroad
   1. Before1990
   2. After 1990
4. Consumer Rights in the United States
   1. The New Environmentalism
      1. Reaction of Consumer Activists and Agencies
      2. Government Controls
      3. Reaction of Business
   2. Health Claims
      1. Government Controls
      2. Reaction of Business
   3. Advertising to Children
      1. Reaction of Consumer Activists and Organizations
      2. Government Controls
      3. Reaction of Business
   4. The Right to Privacy
5. Consumer Rights Abroad
   1. The New Environmentalism
   2. Health Claims
   3. Advertising to Children
   4. Right to Privacy
6. Additional Consumer Rights
7. The Right to Safety
   1. The Right to Be Informed
      1. Deceptive Advertising
8. Control of Other Deceptive Marketing Practices
9. Provision of Adequate Information
   1. The Right to Be Heard
      1. Consumer Complaint Behavior
      2. Role of the Internet
   2. The Right to Be a Minority Consumer Without Disadvantage
10. Social Responsibility
    1. Self-Regulation
    2. Social Marketing