Opening Vignette-Marketers from Cars to Computers Recognize Children's Purchase Influence

1. Households in the United States
2. Traditional Households
3. Nontraditional Households
4. International Households
5. Purchasing Patterns by Household Life Cycles
   1. The Family Life Cycle
   2. The Household Life Cycle
   3. Nature of Purchases
   4. Life Cycles Globally
   5. Nature of Household Decision Process
6. A Model of Household Decision Making
   1. Joint Decision Making
   2. Role Specifications
   3. Conflict Resolution
7. Husband-Wife Influences
   1. Type of Product
   2. Nature of Purchase Influence
   3. Family Characteristics
   4. Changing Patters of Husband-Wife Influence
8. Parent-Child Influences
   1. Consumer Socialization of Children
      1. Methods of Socialization
      2. Stages in Consumer Socialization
      3. Role of Parents in Consumer Socialization
      4. Intergenerational Influences
   2. Children's Influence in the Purchasing Process
   3. Parent-Child Interaction
   4. Parent Versus Peer-Group Influence Among Adolescents
9. Household Decision Making and Marketing Strategies
   1. Children's Socialization
   2. Traditional Households
      1. Husband-Wife Influences
      2. Parent-Child Influences
   3. Nontraditional Households
10. Societal Implications of Family Influence
    1. Increased Parent-Child Conflict
    2. Undesirable Consumer Socialization
    3. Alternative Solutions