Opening Vignette: "Nike Facilitates Online Information Search"

1. Consumer Information Acquisition
   1. Determinants of Information Search
   2. Sources of Information
   3. Amount of Information Search
   4. Limits of Information Acquisition
   5. Information Acquisition for Utilitarian Versus Hedonic Products
   6. Strategic Implications of Information Acquisition
      1. Type of Information Search: Passive versus Active
      2. Type of Product: Hedonic versus Utilitarian
      3. Cost of Information Acquisition
2. Consumer Information Processing
   1. An Information Processing Model
      1. Involvement and Information Processing
      2. Information Processing and the Elaboration Likelihood Model (ELM)
   2. Memory Processes
      1. Filtering Information Through Short-Term Memory
      2. Storing Information in Long-Term Memory
      3. Retrieval Information for Purposes of Brand Evaluation
3. Brand Evaluation
   1. Evaluative Versus Nonevaluative Processing
   2. Category-Based Versus Attribute-Specific Processing
   3. Compensatory Versus Noncompensatory Processing
4. Information Processing for Utilitarian Versus Hedonic Products
   1. Information Retrieval
   2. Brand Evaluation
5. Strategic Implications of Information Processing
   1. Memory Processes
   2. Brand Evaluation
6. Societal Implications of Information Processing
   1. More or Less Information?
   2. Compensatory or Noncompensatory Processing
   3. Age-Related Information Processing