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| | | | | Consumer Behavior: A Strategic Approach
Henry Assael, New York University
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Learning Objectives
Chapter 19: Consumer Rights and Social Responsibility
- To understand basic consumer rights.
- To describe the historical development of consumer rights both in the United States and abroad.
- To explore the four issues that have been a battleground for consumer rights in the early 1990s and 2000s:
- Environmental protection
- Accurate health and nutritional claims
- Regulation of advertising to children
- Consumer privacy
- To discuss one consumer right not covered in the text, the right to choose.
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