 |
| | | | | Consumer Behavior: A Strategic Approach
Henry Assael, New York University
| | |
| |
Learning Objectives
Chapter 11: Cultural Values
- To describe the nature of culture and cultural values.
- To describe means to identify cultural values.
- To consider how cultural influences manifest themselves through products in the form of symbols, myths, and ritual.
- To consider recent changes in cultural values.
- To consider societal issues relating to the effects of cultural values on consumer behavior.
| |
| |
|
|
|
