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| | | | | Consumer Behavior: A Strategic Approach
Henry Assael, New York University
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Learning Objectives
Chapter 7: Consumer Information Acquisition and Processing
- To consider the determinants and sources of consumer information acquisition.
- To describe the methods by which consumers process information in high- and low-involvement conditions, with particular emphasis on the role of memory, retrieval, and brand evaluation.
- To describe the concept of perceived risk as an outcome of information processing.
- To consider the strategic implications of information processing.
- To discuss the societal implications of information processing.
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