 |
| | | | | Consumer Behavior: A Strategic Approach
Henry Assael, New York University
| | |
| |
Learning Objectives
Chapter 3: Consumer Learning, Habit, and Brand Loyalty
- To introduce key concepts of learning.
- To distinguish between behavioral and cognitive approaches to learning and brand loyalty.
- To introduce the process of habitual purchasing behavior.
- To distinguish between habit and complex decision making.
- To show the interrelationship between habit, learning, and brand loyalty.
- To distinguish between brand loyalty and store loyalty.
| |
| |
|
|
|
