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Strategic Marketing Management
, Second Edition
Carol H. Anderson, Rollins College, Emerita
Julian W. Vincze, Rollins College, Emeritus
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| | Chapter Exercises
Chapter 10: Distribution Strategy
- What is the role of a distribution system in the local and worldwide economy?
- What intermediaries make up a distribution channel?
- What functions do the various channel members perform?
- Why do marketers use distribution channels?
- How do marketers select channel members and design channel strategies?
- How do marketers manage and evaluate the distribution function?
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