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Strategic Marketing Management
, Second Edition
Carol H. Anderson, Rollins College, Emerita
Julian W. Vincze, Rollins College, Emeritus
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| | Chapter Exercises
Chapter 3: Strategic Market Planning
- What is the significance of strategic market planning, and what is the role that strategic planning plays in managing change?
- What is the difference between strategy and tactics, and what is their relationship to an organization's external and internal environments?
- What is the role of strategic market planning at different levels of an organization?
- What are the stages in the strategic market planning process, and how can they be applied to a specific marketing situation?
- What are the key forces in an organization's internal and external environments that can impact performance?
- What are the basic approaches to attaining sustainable competitive advantage over the long term?
- How is the strategic planning process related to the challenge of change in a complex and uncertain marketing environment?
- What is the importance of taking a customer orientation in the creation of a strategic market plan?
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