1. C&F Enterprises, Inc.: Making a Dream Reality
2. What, Exactly, Is a Business?
3. Stakeholders and Their Interests
   1. Customers
   2. Suppliers
   3. Employees
   4. Owners
   5. Lenders
   6. Regulators
   7. Community
4. Business Strategy: The Link to Profitability
   1. The Balanced Scorecard: The Link Between Strategy and Profit
5. Planning for the Future
   1. Analyzing the Business
      1. Current Business Operations
      2. Future Business Operations
      3. The Role of Economic Data in Strategic Planning
   2. Statement of Mission and Goals
      1. The Mission Statement
      2. Goals
   3. Statement of Action Plan
   4. Resource Requirements
   5. Financial Projections
6. Successful Strategic Planning