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Management Accounting: A Business Planning Approach
Noah P. Barsky, Villanova University
Anthony H. Catanach, Jr., Villanova University
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Learning Objectives
Chapter 1: Business Strategy and Management Accounting
- Define and describe a business.
- Identify and describe the stakeholders of a business.
- Explain the relationship between strategy and profitability.
- Describe the strategic planning process and its results.
- Identify barriers to successful strategic planning.
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